Supercharging the buying experience for dynamic data storage solutions

Overview

The buying journey for high-end tech is usually a winding road with a diverse team of decision-makers. But for Pure Storage, the challenge is even more intense as they face off against tech giants with vast IT offerings and smaller companies with commodity products. Pure Storage needed to tackle this complex landscape with a fresh, strategic approach tailored to each key audience in this dynamic market!

Our Approach

Our enthusiastic team dived deep into Pure Storage’s competitive landscape, sales operations, and unique strengths. Through meticulous data analysis and engaging workshops, we uncovered over 30 exciting opportunities to supercharge the buying journey. We crafted and launched innovative micro-experiences, tools, and rich content solutions across the site. This dynamic approach makes the user experience seamless, providing prospective customers with precisely what they need when needed and tailored to their role in the purchasing process.